What is an eye tracker?

Eye tracking is an advanced technology that analyzes eye movements and provides valuable information about user behavior in relation to content and user interfaces. This information helps designers and developers make effective improvements to their websites, software, and products. Also, this technology can be used as a powerful tool in psychology, neuroscience and marketing research. However, due to the sensitivity of user privacy issues, it is necessary to use the eye tracker with caution and respect privacy principles. Users’ personal information must be properly protected and used with the users’ knowledge

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Our products in the eye tracker

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Segal Eye Tracker: Advanced eye tracker to improve user experience

If you are looking to improve the user experience in your sites, software and products, with our new product, “Segal iTracker”, you will bring a great user experience to your audience. “Segal iTracker” eye tracker is an advanced artificial intelligence technology that carefully monitors users’ movements and looks with the help of motion sensors and special cameras. Using this powerful tool, you can be more accurately aware of the performance and reactions of your users and improve the overall user experience.

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Company introduction

Different companies around the world tried to meet the needs of each field, but the way of evaluation, how to plan and design the eye tracking study and how to record and analyze the eye movement data have been different. The currency price of these products, problems in currency transfer, and of course the uncertain delivery time, etc., were the problems that caused the engineers of Farmed’s research and development unit in 2019 to make a prototype of an eye tracking device called (Segal Tracker) in collaboration with the faculty’s engineering team. Get the convergence of Tehran University. This sample was developed for more than two years in the research and development department of Farmed and was watered with international standards and experiences of the Farmed group from cooperation with global market leaders until it entered the mass production phase in 1401.

Why should we choose Segal iTracker?

Different companies around the world tried to meet the needs of each field, but the way of evaluation, how to plan and design the eye tracking study and how to record and analyze the eye movement data have been different. The currency price of these products, problems in currency transfer, and of course the uncertain delivery time, etc., were the problems that caused the engineers of Farmed’s research and development unit in 2019 to make a prototype of an eye tracking device called (Segal Tracker) in collaboration with the faculty’s engineering team. Get the convergence of Tehran University. This sample was developed for more than two years in the research and development department of Farmed and was watered with international standards and the experiences of the Farmed group from cooperation with global market leaders until it entered the mass production phase in 1401.

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