Eye tracking is an advanced technology that analyzes eye movements and provides valuable information about user behavior in relation to content and user interfaces. This information helps designers and developers make effective improvements to their websites, software, and products. Also, this technology can be used as a powerful tool in psychology, neuroscience and marketing research. However, due to the sensitivity of user privacy issues, it is necessary to use the eye tracker with caution and respect privacy principles. Users’ personal information must be properly protected and used with the users’ knowledge
SEGAL SCAN (eye tracker) SEGAL SCAN
Our eyes make 3-5 movements every second and these movements are very important in helping us deal with the vast amount of information we encounter in our daily lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with the aim of understanding how we pay attention and process the visual information around us. Eye tracking as a research tool is now more available than ever and is increasingly used by researchers in various disciplines. Analysts, sports scientists, cognitive psychologists, study researchers, psychologists, neurophysiologists, electrical engineers, and others all have a particular interest in eye tracking for various reasons. However, despite the scientific advances and technological innovations resulting from the recording of eye movements, the development of eye tracking devices was also associated with various challenges. Especially how to design the eye tracking experiment and analyze the data according to the needs.
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Software features
The eye position recording software of this product has capabilities both on the data receiver side (operator) and on the research display side (user side). Among the general features, the following can be mentioned.
• This software can be synchronized with other signal recording devices that have the ability to send a trigger in order to obtain data.
• To use the software, one computer system can be used for both display and data acquisition, and two systems can be used, one for data acquisition and the other for displaying the test for the subject.
• The resulting data can be used for extensive research. Simpler tests and basic analyzes can be done with the software itself, and it is possible to add more complex tests and more advanced analyses.
Software features
• Real-time observation of the subject by the software
• Adjusting the parameters related to the qualitative increase of data acquisition from the eye
• The possibility of calibrating the device using the desired number of points (5-9-13)
• Ability to evaluate calibration with any point on the page (validation)
• Ability to change calibration points if there is a vertical or horizontal shift
• Ability to send a trigger to align with other devices
• Calibration error report in visual angle unit
• The possibility of using previous calibrations in the new data collection phase
• The possibility of designing simple tasks
• The possibility of adding personal tasks using software or code (psychopy and psychtoolbox)
• Making available preliminary analyzes corresponding to the AOIs one has in mind
• Making available the time series of eye position in both horizontal and vertical plane
• Making available the pupil size in time
AOI output and its editing
Re-observation of the staring process
Scan Path analysis
Heatmap analysis
Frequently asked questions
What are the benefits of the Segal eye tracker?
Answer: The eye tracking device enables accurate monitoring of eye movements and provides useful information about user preferences and behaviors related to content and user interfaces. This information facilitates the improvement of user experience, product design and marketing strategies.
how does it work
Answer: The eye tracking device monitors eye movement using sensors and special cameras. The information obtained from this monitoring is analyzed by highly accurate analytical software and provides useful results for developers and researchers.
Does eye tracker data violate privacy?
Answer: Using the data obtained from the eye tracker requires respecting the privacy of the users. Manufacturers of eye tracking devices should make sure that users’ personal information is properly protected and used with the users’ knowledge.
How can the resulting data be used?
A: Eye tracking data helps designers, developers, researchers and marketers to optimize their products and services. These data are used to improve user interface design, user experience, better understanding of user behaviors and improve marketing strategies.
What types of products use eye tracking?
Answer: Eye tracking devices are used for psychological science research, user interface design and marketing. Among the practical products of these devices, we can mention software, computer games, websites and medical equipment.
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